EU market entry for software vendors
Is your product ready for Europe — and what will it actually cost to find out? Two instruments give you a sourced answer before any conversation starts.
HCI is Mike Hes: more than thirty years in European ICT, business development and compliance. A network of more than 300 C-level contacts in the Benelux and DACH — reachable directly. Not an agency, not a reseller. One person who opens the right doors and stays until the first customer signs.
Two starting points, one destination
Most vendors arrive with one of two questions: can we enter Europe, or what will it cost us? Pick the one that matters most right now. Both routes lead to the same conversation — when you are ready for it.
The EU readiness scan maps your product, your organisation and your market position against the European regulatory and commercial reality. Nine questions, sector-specific. The result is a sourced report you keep — not a sales pitch.
About 10 minutes — report by email
The GTM calculator compares building your own European sales operation against running it through HCI. Enter your revenue target, your average deal size and your timeline — every assumption is visible, none are hidden.
About 5 minutes — report by email
How it works
Both sides need to be convinced before anything moves. If the fit is not there, you will hear it in the first conversation — not after six months of sunk cost.
Thirty minutes. Product, market, timing. Direct and honest — no agenda other than finding out whether there is a genuine fit.
The substantive analysis: product-market fit in the EU, applicable regulation, competitive landscape and the route to first revenue. Every claim is sourced. Every gap is named.
Positioning documented, target accounts selected, buying committees mapped. Not handed over as a slide deck — built together so the knowledge stays with you.
Outreach, deal support, contract navigation. The goal is a signed European customer. Handover terms are in the contract from day one — you are never locked in.
For partners
You already have the customer relationships. What you need is a differentiated portfolio and a vendor that is genuinely ready for the European market. That is a separate conversation — and a separate path.
Figures reflect HCI's own network records, built and maintained by Mike Hes over thirty years. The DealFlow CRM holds more than 11,000 verified ICT contacts across the Netherlands and the EU.
HCI is a young company. There is no row of client logos here, because presenting results achieved for previous employers as HCI's own track record would be misleading. What does exist: more than thirty years of building European channels and partner networks, a DealFlow CRM with verified contacts across the Benelux and DACH, and a way of working you can examine before you commit a single euro.
How HCI works with you
Cold outreach gets deleted, and rightly so. HCI works differently: you run a scan or a calculation yourself, on your terms, and receive a report you keep regardless of what happens next. Whether you share it, and whether we follow up, is entirely your decision.
We process only what you explicitly allow. No consent, no signal — full stop.
The scan and the calculator do real analytical work before a conversation ever starts. You come to that conversation informed.
Whatever you decide next, the analysis belongs to you. Take it with you, share it internally, or use it as a baseline for your own planning.
Or skip straight to the thirty-minute call — no instruments required.