Build Your EU Channel. From Strategy to First Partner Deal. Bouw Uw EU Kanaal. Van Strategie tot Eerste Partner Deal.
Direct sales gets you your first customers. Partner acceleration builds the channel that scales your EU revenue. We apply the same 4-phase system to recruit, enable, and activate partners — until the first deal closes. Direct sales levert uw eerste klanten. Partner acceleratie bouwt het kanaal dat uw EU-omzet opschaalt. Wij passen hetzelfde 4-fasen systeem toe om partners te werven, te activeren, en te begeleiden — tot de eerste deal sluit.
Why Traditional Partner Recruitment Fails Waarom Traditionele Partner Werving Faalt
Most tech vendors invest months in partner recruitment without results. The cause? Lack of methodology and tools that actually work. De meeste tech-bedrijven investeren maanden in partner werving zonder resultaat. De oorzaak? Gebrek aan methodologie en tools die daadwerkelijk werken.
No Measurable ApproachGeen Meetbare Aanpak
Partner recruitment is treated as "relationship building" without concrete KPIs, pipeline metrics, or conversion analysis.Partner werving wordt behandeld als "relatie opbouwen" zonder concrete KPI's, pipeline metrics, of conversie-analyse.
Wrong TargetingVerkeerde Targeting
Focus on quantity over quality. Recruiting many partners who never become active because the fit is missing.Focus op kwantiteit boven kwaliteit. Veel partners werven die nooit actief worden omdat de fit ontbreekt.
PowerPoint PartnersPowerPoint Partners
Consultants who stop after strategy. No guidance to the first deal, no activation. Deliver PowerPoint and disappear.Consultants die stoppen na strategie. Geen begeleiding tot de eerste deal, geen activatie. PowerPoint opleveren en verdwijnen.
Too Long Time-to-ValueTe Lange Time-to-Value
From first contact to productive partner takes 12-18 months. Many vendors give up halfway through.Van eerste contact tot productieve partner duurt 12-18 maanden. Veel vendors geven halverwege op.
No Enablement ToolingGeen Enablement Tooling
Partners receive a PDF and are left to figure it out. No interactive onboarding, no certification, no support.Partners ontvangen een PDF en moeten het zelf uitzoeken. Geen interactieve onboarding, geen certificering, geen support.
Unclear Value PropositionOnduidelijke Waardepropositie
Every partner role has different drivers. One-size-fits-all messaging doesn't work for executives, CTOs, or account managers.Elke partner rol heeft andere drivers. One-size-fits-all messaging werkt niet voor executives, CTO's, of account managers.
The Same 4-Phase System, Applied to Partners Hetzelfde 4-Fasen Systeem, Toegepast op Partners
Our proven methodology works for both direct sales and partner channel building. The phases are the same — the application is partner-specific. Onze bewezen methodologie werkt voor zowel directe sales als partner kanaal opbouw. De fases zijn hetzelfde — de toepassing is partner-specifiek.
🎯 PMC Creation
Partner context: Define your Partner-Market Combination. Which partner types fit? What's the joint value proposition? How does your solution complement their portfolio?Partner context: Definieer uw Partner-Markt Combinatie. Welke partner types passen? Wat is de gezamenlijke waardepropositie? Hoe complementeert uw oplossing hun portfolio?
🚀 GTM Preparation
Partner context: Build the partner enablement engine. Interactive playbooks, onboarding flows, certification framework, business case calculators, and persona-based messaging.Partner context: Bouw de partner enablement engine. Interactieve playbooks, onboarding flows, certificeringsframework, business case calculators, en persona-gebaseerde messaging.
📡 Outreach & Engagement
Partner context: Targeted partner recruitment via our C-level network. Qualification based on fit, not volume. Revynu benchmark to position you as thought leader in the partner ecosystem.Partner context: Gerichte partner werving via ons C-level netwerk. Kwalificatie op basis van fit, niet volume. Revynu benchmark om u te positioneren als thought leader in het partner ecosysteem.
🤝 Sales Execution
Partner context: This is where we don't stop. Active guidance to the first partner deal. Joint selling, coaching, CMO→FMO at three levels (vendor, partner, end customer), and hands-on support until there's a result.Partner context: Hier stoppen wij niet. Actieve begeleiding naar de eerste partner deal. Joint selling, coaching, CMO→FMO op drie niveaus (vendor, partner, eindklant), en hands-on support totdat er resultaat is.
🤝 See the Interactive Modules🤝 Bekijk de Interactieve Modules
Explore how each phase works — step by step, bilingual, AI-assisted.Ontdek hoe elke fase werkt — stap voor stap, tweetalig, AI-ondersteund.
CMO → FMO at Three Levels CMO → FMO op Drie Niveaus
The same analytical framework, applied to vendors, partners, and end customers. This creates consistency and predictability throughout the entire chain. Hetzelfde analytische framework, toegepast op vendors, partners, en eindklanten. Dit creëert consistentie en voorspelbaarheid door de hele keten.
Vendor CMO → FMO
Where does the vendor stand in terms of channel maturity? What's needed to become partner-ready? Assessment-driven, not assumption-driven.Waar staat de vendor qua channel maturity? Wat is nodig om partner-ready te worden? Assessment-driven, niet aanname-gedreven.
Partner CMO → FMO
What is the partner's current situation? How does the vendor proposition fit their portfolio? What do they need to sell effectively?Wat is de huidige situatie van de partner? Hoe past de vendor propositie in hun portfolio? Wat hebben ze nodig om effectief te verkopen?
End Customer CMO → FMOEindklant CMO → FMO
What pain does the customer experience? How does the solution transform their operations? The CMO→FMO story the partner tells to close the deal.Welke pijn ervaart de klant? Hoe transformeert de oplossing hun operatie? Het CMO→FMO verhaal dat de partner vertelt om de deal te sluiten.
What We Deliver Wat Wij Opleveren
Not PowerPoint and stop. Concrete, interactive tools that activate partners and accelerate sales. Niet PowerPoint en stoppen. Concrete, interactieve tools die partners activeren en sales versnellen.
Interactive Partner PlaybooksInteractieve Partner Playbooks
Dynamic playbooks that adapt to the role, drivers, and sector of each partner employee. Not static PDFs.Dynamische playbooks die zich aanpassen aan de rol, drivers, en sector van elke partner medewerker. Geen statische PDF's.
- Persona-based messaging
- Persona-gebaseerde messaging
- Driver selection with personalized content
- Driver selectie met gepersonaliseerde content
- Sector-specific use cases
- Sector-specifieke use cases
- Built-in lead capture
- Ingebouwde lead capture
Onboarding FlowsOnboarding Flows
Complete digital onboarding from NDA to certified partner. Self-service where possible, high-touch where needed.Compleet digitaal onboarding van NDA tot gecertificeerde partner. Self-service waar mogelijk, high-touch waar nodig.
- Digital NDA via eIDAS-compliant signing
- Digitale NDA via eIDAS-conforme ondertekening
- Partner model selection (Reseller/MSP)
- Partner model selectie (Reseller/MSP)
- Tier-based partner agreement
- Tier-gebaseerde partner overeenkomst
- Automated access after signing
- Geautomatiseerde toegang na ondertekening
Business Case CalculatorsBusiness Case Calculators
Concrete calculation tools that show partners what they can earn. Margin calculations, deal registration bonus, TCO comparisons.Concrete rekentools die partners tonen wat ze kunnen verdienen. Marge berekeningen, deal registratie bonus, TCO vergelijkingen.
- Per-tier discount and margin insight
- Per-tier korting en marge inzicht
- Deal registration program
- Deal registratie programma
- MDF (Marketing Development Funds)
- MDF (Marketing Development Funds)
- ROI calculators for end customers
- ROI calculators voor eindklanten
Certification FrameworkCertificeringsframework
Structured certification programs that make partner competence measurable and linked to tier progression.Gestructureerde certificeringsprogramma's die partner competentie meetbaar maken en koppelen aan tier progressie.
- Sales track (Accreditation)
- Sales track (Accreditatie)
- Technical track (Professional)
- Technische track (Professional)
- Online assessments with instant feedback
- Online assessments met directe feedback
- Certificate generation and tracking
- Certificaat generatie en tracking
Every Role, Different Drivers Elke Rol, Andere Drivers
A partner organization is not one person. Our framework addresses the specific motivations of each stakeholder. Een partner organisatie is niet één persoon. Ons framework richt zich op de specifieke motivaties van elke stakeholder.
Executive / Director
Portfolio strategy & business developmentPortfolio strategie & business development
CTO
Technology strategy & innovationTechnologie strategie & innovatie
Security Specialist
Security architecture & advisorySecurity architectuur & advies
Account Manager
Client relationships & salesKlantrelaties & sales
Technical Architect
Technical architecture & implementationTechnische architectuur & implementatie
Pre-Sales Engineer
Demos, POCs & proposalsDemo's, POC's & voorstellen
Consultant / GRC
Governance, Risk & Compliance
Proven in Practice Bewezen in de Praktijk
The HCI Partner Acceleration Framework is not theoretical. It was developed and proven in an active vendor engagement, with measurable results across all four phases. Het HCI Partner Acceleratie Framework is niet theoretisch. Het is ontwikkeld en bewezen in een actief vendor engagement, met meetbare resultaten over alle vier fases.
Cybersecurity Vendor
- Interactive Partner Engagement PlaybookInteractief Partner Engagement Playbook
- Complete Onboarding Flow (NDA → Certification)Compleet Onboarding Flow (NDA → Certificering)
- Dual-track Certification (Sales + Technical)Dual-track Certificering (Sales + Technisch)
- Business Case Calculators per TierBusiness Case Calculators per Tier
- Sector-specific Use Case InfographicsSector-specifieke Use Case Infographics
Ready to Accelerate Partner Recruitment? Klaar om Partner Werving te Versnellen?
Start with the EU Readiness Assessment. In 60 minutes, we analyze your current channel situation and determine how the 4-phase system fits your partner goals. Start met de EU Readiness Assessment. In 60 minuten analyseren we uw huidige channel situatie en bepalen we hoe het 4-fasen systeem past bij uw partner doelen.