HCI Services Catalog

European GTM Partner — From Strategy to First Customer

Version 8.0 — April 2026 | 4 Commitment Models + HCI Platform

Contents

1. Commitment Models (4 options) 2. HCI Platform (5 AI Tools) 3. Foundation Services 4. Strategy & Positioning 5. Outreach & Engagement 6. Partner Channel 7. Additional Services 8. Pricing Summary
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1. Commitment Models

⚡ One principle: less retainer = more commission

Four models. The less you invest upfront, the more HCI carries in risk — and the higher the commission on success. Every model includes market introduction, compliance advisory, deal registration, and non-circumvention. Onboarding investment is tied to your model choice.

ModelRetainerCommissionExit feeHoursTailOnboardingHCI Risk
GTM Retainer€5,000/mo10% TCV€1,00040/wk24 moFree15%
Light Retainer ⭐€3,000/mo15% TCV€2,00020/wk24 mo€2,00030%
Deferred + Exit€1,500/mo20% TCV€2,50010/wk30 mo€4,50060%
No Retainer ⚠️€0/mo30% TCV€5,0005/wk36 mo€9,25080%

GTM Retainer

€5,000/mo + 10% TCV
40 hrs/week24 month tailOnboarding: Free

Full commitment. HCI works exclusively on your market introduction with full capacity and highest priority. The retainer covers a fraction of what a dedicated EU sales director would cost — without the recruitment risk.

Includes

  • Exclusive HCI capacity — highest priority
  • All 4 phases from day 1
  • Free onboarding (any score)
  • Network Activation included (€2,500 value)
  • DealFlow Business (10 users)
  • ProspectIQ + CMO→FMO Generator

Year 1: €60,000 all-inclusive (onboarding + Network Activation free)

Light Retainer

€3,000/mo + 15% TCV
20 hrs/week24 month tailMost chosenOnboarding: €2,000

Shared risk. You invest monthly, HCI invests time and network. The most common foundation for successful partnerships. Lower retainer, higher commission on success.

Includes

  • Shared HCI capacity — active pipeline
  • Phase 1–3: PMC + GTM + Outreach
  • Reduced onboarding (€2,000)
  • DealFlow Team (5 users)
  • ProspectIQ + CMO→FMO Generator

Year 1: €38,000 (€2,000 onboarding + €36,000 retainer) + 15% TCV on deals

Deferred + Exit

€1,500/mo + 20% TCV
10 hrs/week30 month tailOnboarding: €4,500

Minimal retainer as commitment signal. HCI invests significantly more hours than the retainer covers — the 20% TCV is the compensation. Longer tail period due to higher risk.

Includes

  • Phase 1 & 2: PMC + GTM preparation
  • 10 hrs/week focused pipeline
  • Standard onboarding (€4,500)
  • DealFlow Starter (2 users)
  • ProspectIQ + CMO→FMO Generator

Year 1: €22,500 (€4,500 onboarding + €18,000 retainer) + 20% TCV on deals

No Retainer

€0/mo + 30% TCV
5 hrs/week36 month tailHigh riskOnboarding: €9,250

No monthly investment. HCI bears the full market risk. A reseller charges 30–40% margin without taking market entry risk — this model is comparable but HCI does the work. Only with demonstrably strong product and concrete pipeline.

Includes

  • Phase 1 only: PMC + gap analysis
  • 5 hrs/week on availability
  • Full onboarding required (€9,250)
  • DealFlow Starter (2 users)
⚠️ This model places 80% of risk on HCI. Consider the Light Retainer (€3,000/mo) for a more balanced partnership.

🔄 Client Lifecycle — Designed for Independence

After 3 closed deals, your team graduates to independent execution on DealFlow. The commitment model determines your Phase A pricing.

Phase A: Full ServiceHCI runs your EU GTM
Target: 3–5 closed deals
Retainer + TCV% per model
Phase B: TransitionYour team takes over
DealFlow AI coaches them
€2,000/mo + 5% TCV
Phase C: AlumniSelf-sufficient on DealFlow
AI coaching continues
€149–€499/mo
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2. HCI Platform — 5 AI Tools

HCI DealFlow — AI Pipeline Management

From €149/mo

AI-powered pipeline management built for European market entry. Included in all commitment models.

AI Sales Coach (Claude AI + SPIN + DISC)
MEDDIC+ with 9 criteria
6 EU trade register enrichment
Weighted pipeline & forecasting
Bilingual NL/EN + voice
EU-hosted (Hetzner DE) · GDPR native
Starter
2 users
€149 /mo
incl. with Deferred & No Retainer
Team
5 users
€299 /mo
incl. with Light Retainer
Business
10 users
€499 /mo
incl. with GTM Retainer

AI Tools — Included

AI Prospecting

ProspectIQ

40 qualified accounts in 60 minutes. AI persona analysis, buying signals, SPIN prep.

Try ProspectIQ →
AI Documents

CMO→FMO Generator

C-level account document in 60 seconds. Based on annual reports.

Try CMO→FMO →
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3. Foundation Services

Reality Check — Scan

Free
Self-service7 minutes

Online EU Readiness Assessment across 6 dimensions.

Reality Check — Report

€750 – €1,250
5-7 days

Detailed analysis with recommendations and action plan.

Reality Check — Guided

€2,500 – €4,500
4-8 weeks

Hands-on guidance through the complete EU readiness process.

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4. Strategy & Positioning

ICP Workshop EU

€1,500
2-3 weeks

Define your Ideal Customer Profile for EU markets.

PMC Framework Development

€2,000
2-3 weeks

Product-Market Combinations mapping solutions to EU segments.

CMO→FMO Documents

€750/account
1-2 weeksMin 3 accounts

Researched Current State → Future State documents (4–6 pages).

💡 Need it in 60 seconds? The CMO→FMO Generator produces an AI version instantly.
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5. Outreach & Engagement

Outreach Templates & Sequences

€1,250
1-2 weeks

Custom email templates optimized for EU business culture.

Revynu Benchmark Outreach

€1,500/mo
Mandatory

Proprietary outreach achieving up to 62% response rates.

Cold Calling via Partner

From €2,000/mo

Professional SDR support via HCI partner network.

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6. Partner Channel Services

⚠️ Framework Required

Partner Acceleration Framework is required before recruitment.

Partner Assessment

€1,500

Evaluate channel maturity before framework investment.

Partner Acceleration Framework

€12,500

Complete toolkit: playbooks, onboarding, certification, calculators.

Partner Recruitment

€3,500/mo + 10%

Partner identification, outreach, onboarding, deal support.

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7. Additional Services

Network Activation

€2,500
One-timeFree w/ GTM Retainer

Direct introductions to 300+ C-level network.

LinkedIn Database Building

€500 – €1,000

Qualified prospect lists from LinkedIn based on ICP criteria.

Sales Training (EU)

€2,500 – €5,000

EU business culture, GDPR compliance, selling techniques.

Pricing Summary

ServicePriceCommissionOnboarding
COMMITMENT MODELS
GTM Retainer€5,000/mo10% TCVFree
Light Retainer ⭐€3,000/mo15% TCV€2,000
Deferred + Exit€1,500/mo20% TCV€4,500
No Retainer ⚠️€0/mo30% TCV€9,250
HCI PLATFORM
DealFlow Starter (2 users)€149/moincl. Deferred & No Retainer
DealFlow Team (5 users)€299/moincl. Light Retainer
DealFlow Business (10 users)€499/moincl. GTM Retainer
ProspectIQ + CMO→FMOIncluded in all models
FOUNDATION
Reality Check ScanFree—
Reality Check Report€750–€1,250—
Reality Check Guided€2,500–€4,500—
STRATEGY
ICP Workshop EU€1,500—
PMC Framework€2,000—
CMO→FMO Documents (manual)€750/account—
OUTREACH
Outreach Templates€1,250—
Revynu Benchmark€1,500/mo—
PARTNER CHANNEL
Partner Assessment€1,500—
Partner Framework€12,500—
Partner Recruitment€3,500/mo10% TCV—
ADDITIONAL
Network Activation€2,500Free w/ GTM Retainer
LinkedIn Database€500–€1,000—
Sales Training€2,500–€5,000—
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Recommended Packages

Maximum
GTM Retainer
€5,000 /mo
  • Onboarding: Free
  • Network Activation: Free
  • 40 hrs/week exclusive
  • DealFlow Business
  • 10% TCV commission
Most chosen
Light Retainer
€3,000 /mo
  • Onboarding: €2,000
  • 20 hrs/week shared
  • DealFlow Team
  • 15% TCV commission
Minimal
Deferred + Exit
€1,500 /mo
  • Onboarding: €4,500
  • 10 hrs/week
  • DealFlow Starter
  • 20% TCV commission
⚠️ High risk
No Retainer
€0 /mo
  • Onboarding: €9,250
  • 5 hrs/week
  • DealFlow Starter
  • 30% TCV commission

HES Consultancy International

Questions? Schedule a call at hes-consultancy-international.com/about/contact

Version 8.0 — April 2026 | 4 Commitment Models + HCI Platform