Selected Partnerships & Market Engagements
Building commercial structure where complexity blocks growth. Working alongside founders and leadership teams to transform potential into market traction.
Commercial Sparring Before Sales Execution
True partnerships start with understanding — not selling. Before any go-to-market activity, I work with founders and leadership teams to validate assumptions, structure commercial narratives, and build the foundation for sustainable growth.
- Validate market assumptions and positioning
- Structure the commercial narrative
- Identify the right market focus
- Build partner and ecosystem strategies
- Translate complexity into executive language
- Only then: execute on sales
WORKS
Chunk Works — Commercial Structuring & GTM
Dutch deep-tech security company operating at the intersection of cryptography, data sovereignty, and cyber resilience.
The Starting Point
Chunk Works had a strong technical foundation — post-quantum cryptography, zero-knowledge architecture, and genuine enterprise-grade security capabilities. But strong technology alone is not sufficient to achieve market traction.
At the start of the engagement, the primary challenge was not sales execution, but commercial clarity. The founders had limited experience with IT market dynamics, enterprise decision-making (CxO's), and positioning especially for CIO/CISO audiences.
The Approach
Rather than jumping into sales activities, we started with fundamentals. Acting as a commercial sparring partner, I helped the founders structure their thinking, validate assumptions, and translate technical capabilities into market-relevant propositions.
- Strategic commercial sparring with the founding team
- Go-to-market strategy and ICP definition
- CMO → FMO methodology for structured client conversations
- Partner strategy and partner onboarding (Blue NAP Americas, Protinus IT, IT2grow, Impronta ICT, et cetera)
- Sector-specific use-cases (healthcare, data centers, critical infrastructure, Police & Defence)
- Executive-level presentations and C-suite positioning
- Commercial messaging for Resellers & MSP's
Current Status
The commercial foundation required for scalable growth is now in place. Pipeline development has started, with active engagement in healthcare, governmental, utility & energy, manufacturing and other sectors.
Revenue realization follows enterprise decision cycles — not startup timelines. The commission-based model reflects a shared commitment to long-term value creation rather than short-term transactional sales.
What Was Built
- GTM strategy & structure
- ICP & sector focus
- Partner program framework
- Use-case propositions
- Executive presentations
- CMO/FMO methodology
- Commercial contracts
"This was not sales execution — it was commercial structuring. Building the foundation that makes sustainable growth possible."
Target Sectors
Chunk Works addresses data sovereignty and cyber resilience challenges across industries where security, compliance, and continuity are mission-critical.
Healthcare
Hospitals, clinics, medical data
Government
National & regional authorities
Municipalities
Local government & services
Police & Defence
Security & critical operations
Utility & Energy
Power, water, infrastructure
Manufacturing
Industrial & production
Finance
Banking & financial services
Legal
Law firms & legal services
Retail
Commerce & consumer data
Logistics
Supply chain & distribution
Data Centers
Infrastructure & hosting
Life Sciences
Pharma & research
Have a complex product that needs commercial clarity?
Whether you're a founder seeking a commercial sparring partner, or a technology company looking for European market access — let's explore what's possible.